HEROS Ambassadors

HEROS Charity welcome the support of personalities as Charity Ambassadors.

Victoria Pendleton, a British cycling gold medalist and now Category A licence jockey, has a unique understanding of what it takes to retire from one sport and retrain to be successful in another discipline. Following a visit to HEROS Charity Victoria was happy to accept an offer to help highlight how thoroughbred athletes retiring from horseracing also deserve ‘A New Life After Racing’.

Having only started horseriding in 2015 she was successful in her Betfair 'Switching Saddles' campaign where she rode in the 2016 Cheltenham Festival Foxhunters on board PACHA DE POULDER.

Grace Muir says: "Victoria's passion for the horses is so evident and honest, it is exactly what is needed for a true HEROS supporter. Her enthusiasm on a recent visit amazed the whole team and I am thrilled to have her on board." Read more...

Charlie Austin is an English professional footballer who plays as a forward for Southampton. He is also a keen follower of racing with a stake in his own horses. He is passionate about equine welfare and well-being of racehorses when they retire.

His interest in HEROS Charity goes back some time but he has joined the cause in an official capacity to bring additional support in the 10th anniversary year of the charity. "I have always been so impressed by the hard work and dedication shown by Grace and her team," he said. "Their work goes beyond just the care of the horses. They also with and train young people interested in working in racing and other equine disciplines."

TV personality, Jeremy Kyle also represents the charity at major fundraising events to bring an exciting new dimension to activities that helps to enhance the profile of what the charity does so successfully to racehorse owners, trainers and the wider public.

Jeremy is a passionate racing enthusiast and has had many successes with horses in his ownership.

Jeremy’s interest in racing was instilled at an early age and as he says “racing is a passion, but it is not just about the buzz on the day at the racetrack it is also about what happens afterwards and the welfare of the horses once their racing days are over”.



North Farm Stud
Swallow's Nest
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© 2019 HEROS. Homing Ex-Racehorses Organisation Scheme - Charity Number: 1115174